Be suprisingly thoughtful & delicate in taking the complex and making it simple.
Simplicity
Value
So I built an app to fix it. Now, I drop an actionable email every Friday to help you build your audience as a solo-founder with less time, stress and doubt.
Hi 👋 I'm Matt - I used to wrestle for ideas and time to make killer content online.
I (Matt) developed a passion for the "creator economy" over years of learning, getting inspiration and taking action from other creators, entrepreneurs and artists. Social media lead me to health & calisthenics coaches which transformed my entire life. Since then I've learnt 3D animation, linear algebra, filmmaking, copywriting and the list goes on - all via social media. It became time for me to start sharing my own ideas, lessons and progress. It was about time I started creating and not consuming in those off-hours after my software dev work. Just one problem. I'm not a copywriter. It took me a few hours to realize that writing a single LinkedIn post is either stupid hard work, or I'm somehow seriously wasting my time. Turns out I was (mostly) wasting my time. Now I am building impression.so in public, writing as I go, and making the messy parts visible enough to be useful. So. much. easier.
Be suprisingly thoughtful & delicate in taking the complex and making it simple.
Simplicity
Value
Community always, always comes first. This means taking the time to listen, hear and consider every single person who helps us and that we help too.
Community
Value
BUILD DELIGHTFUL THINGS 🌺
Delightful
Value
"Create every day, teach everything you know, and work in public."
A quote from Nathan Barry (founder of kit.com)
Value
What I'm Building
impression.so
Building impression.so in public.
Matt Derman
If it helps me build my biz on LinkedIn - I make a vid about it (usually)
Builder
Latest Writing
Sign up to get
LinkedIn Made Simple.
Your First And Final Guide to LinkedIn growth in 2025 🚀